THINK UK ROAD SAFETY

The campaign THINK is a basic speed organization who is trying to decrease the number of people of car accidents that occur due to speeding. When i see this advert i feel like i cant watch it because its horrible to see what damage it can cause to an innocent child when someone is speeding. This advert shows a little girl lying on the floor then it rewinds back through the accident and through all the injuries of her bones cracking and blood leaking, it goes through how she could have survived if the driver had been going at there normal speed limit. Throughout the whole of this advert it sticks to dull colors and also has the little girl talking in the background talking about the fact that if the driver would have stuck to the speed limit there's more of a chance she will survive. I think that this advert is very gruesome and it makes you feel very unhappy.