T-Mobile ( VIRAL/GUERILLA ADVERTISING )

When i first watched this T-mobile advert i thought that maybe it was promoting a company to do with music maybe an ipod, however when i found out at the end of the advert it was T-mobile i was really surprised. I think this is a good reaction to have because it wasn't what i was expecting so it was a really clever was of promoting a product.
The whole video has nothing to do with a phone however at the end when it says LIFES FOR SHARING its a really good slogan for the company to show that everyone got involved with the dance and also that people could share the experience with each other like they could do if they joined with this company. I do think this is a really good way of promoting the phone company, even though the video contains just a group of people dancing and doesn't have anyone talking about the company in the background i think this whole advert work's really well and people will end up talking about this to their friends and thats what they wanted to do.