National Dogs Trust

This is a campaign for re-homing or sponsoring dogs. Within the advert you see the story of three different dogs of how dogs trust found them in a bad state and then how they are happy now. They used the stories to get sympathy of the viewers and this could make them want to either sponsor a dog or re-home one. They use music at the beginning which is a happy melody showing the dogs are now happy and they are bouncing around but when it goes into the part where they are telling the story about each of the dogs it goes slow to capture the viewers attention and make them want to watch the advert and make them feel bad for what has happened to the dog so then will help the dog. Throughout the advert there is a man talking about what dogs trust is about and also taking about how you sponsor a dog and what will happen throughout the process, this then gives the information however is also trying to convince the viewers to either sponsor a dog or either buy a dog.