Tuesday, 20 April 2010

Spec savers ( VIRAL/GUERILLA ADVERTISING )



When i saw this specs savers advert i though that it was a lynx advert because the main plot of the advert is a man on a desert island and he's spraying deodorant and lots of girls run towards him, so when viewers first watch this they would automatically think that its a spray advert, then at the end the man puts a pair of glasses on they didnt like so the women stopped running and walked off. I think this advert is good because it isnt what you think and it will also get viewers talking about it. However you know that they have took the idea of a lynx advert and its doing its own version of this advert, so it would get bad responses because of this reason for taking someone else's idea.
At the end of the advert it says " SHOULD HAVE GONE TO SPEC SAVERS " and i think this is a really catchy line and think thats a good slogan to use because of the situation the man is in. Throughout the whole advert it uses a high pitched classical music stating that the man is obviously the one with the power and all the girls would be attracted to this and i think it goes really well with the whole theme and think this works really well. It also has a promotional part at the end showing the offers they have at spec savers which is a good way of promoting there glasses.

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