Scale Advert

This Shredded Wheat Advert shows scale in advertisement as they show the man at the beginning talking to the camera. And while he's walking towards the cereal piece he gets smaller and smaller whereas the shredded wheat starts small then it increases in size. Then throughout the rest of the advert he is inside of the cereal telling the viewer the positive things and trying to prove what he's saying is right to persuade the viewer to buy the product.