Provocation Advert

This advert is good for provocation because its a really sad advert and a lot of viewers could find it distressing because it shows the orangoutangs looking unhealthy and sad. However when WWF made this adverts they intended on doing this because it shows the habitats that the orangoutangs now live in and the such poor conditions so then the viewers would feel sorry for the animals and want to sponsor them and give money to the program. They also have a voice over in the background using words that could encourage you to pick up the phone and sponsor the orangoutangs.