Transformers

Sign - A Poster
Signifiers - This poster is simple and doesn't have a lot of information about what it could be promoting or what the film is about. The whole color scheme is really dark and the main colors used are blue, black and white. It shows the image of what could be the earth however it doesn't go into much detail so it could also be seen as any planet. Then it shows an image looking over the object. The image looks like sum sort of robot or creature that is not a human. The font is very basic as well with just the work " Transformers". This title gives no clue about what the whole film could be about for those viewers that haven't heard about the film but have seen the poster. Its also contains the date that the film is released in small writing at the bottom of the page and also in blue writing to contrast with the black and also the color of the robots eye.
Signified - When you look at this image you could automatically assume that there are going to be alot of robots that take over the world because its all so dark and dingy so you think that this creature that is looking over the planet is going to be bad. From the whole image of the robot you think that its going to be an action packed film but a film that contains alot of killing. The main reason i think this is because of the whole color coordination because of the colors they used which are really dark colors and stuck to the same 3 colors throughout the whole layout. But its totally the opposite in the actual film because the transformer is the good guys. If i saw this poster it would make me want to watch the film as its eye-catching and the less information there is the most interesting the films looks.